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The mobile games industry will account for 28 percent of all video-game industry revenue, according to researcher Strategy Analytics. Though viral games and apps work quite differently than viral content, we looked at the most viral games from the past few years and tried to figure what makes them so popular.

Stay tuned for our analysis on what makes content go viral, next week!

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Some things which were common between most of the games are listed below. Mobile devices have a small screen and thus games which require coordination with multiple keystrokes do not work well on it.

How to increase your viral coefficient (k-factor)

This is one of the reasons behind the popularity of these games as most of these can be played by just a finger or a single keystroke. You either need to swipe vertically or horizontally. Do you remember Fruit Ninja?

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It only took a swipe of your fingers across the screen to cut the fruits. Or Angry Birds, where you just need to pull the catapult to launch the birds. Unlike arcade games where one needs to coordinate between multiple senses and jump, fire, etc. Let's say you. When it comes to Temple Run, you already know the path till where you got caught by the monster.

You cheated not only the game, but you became a meme

It was the fact that you barely missed it and want to take a second shot at success now that you already know the path and obstacles. This forces you to play again and again to increase the score and it thus drives the engagement. Publisher: Dunfan Lu. Share Embed. Add to Cart.

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  • About This Game A straightforward and exhilarating first-person-shooter game that runs on all platforms including mobile phones! Update on Dec 30th The game now supports Bots! Press pause escape during a game to add bots into the game.

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    Simple rules: shoot to kill. No need to spend time figuring out controls and settings, just start the game and enjoy a thrilling good old-fashioned shoot-out.


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