Websites you can use to search for anything and everything. The indexing process has to have some form of order and ranking — imagine if websites were just randomly added and given no order? We would have search engines that provide irrelevant information or poor quality results. To that end, search engines rank websites based on many different factors such as content, keywords, backlinks, relevance, and activity among others. This is where SEO comes into play — SEO is the process of making your own website look favorable to a search engine so that in return it is ranked higher in its index.
For example, we have two photography businesses — Business A and Business B. Business A has strong SEO and has followed the basic guidelines to improve their website. Business B, on the other hand, has not. You can hopefully now see the importance of SEO — ranking high on search engines results pages gives you a higher chance of exposure and probably more custom. It is a well-known fact that people rarely look past the second page of Google search at a push; and in most cases, they only consider results shown on the first page.
This is why SEO is an important tool for a photographer to use — to gain a competitive edge and to gain more exposure to potential customers. What you can do however is consider the six steps listed below and work hard to optimize your website and online content. By doing this, you should be able to improve your SEO rankings organically.
Web development today has progressed immensely — in years past you needed a specialized web developer to create a site from scratch. You can now use a variety of web development platforms however that has drag and drop features that let you create a website in a matter of minutes. Whilst this is perfectly fine, you must choose a development platform that has great SEO features. These platforms will allow you to sort the basic SEO of your website, such as metadata and alt tags. WordPress is possibly one of the best platforms as it has a host of plugins you can use that can help boost your SEO.
Traditionally, blogs were used as personal journals — a space we could use to share our thoughts, feelings, and adventures with the internet. Fast forward to the modern age however and blogs have transformed into something else. Blogs now mean big business and are an important marketing tool as well as a means of generating content. If you look at the top business in the world you will see that they all virtually run a blog — do you think they are doing this simply to share their ideas with you?
No, they are not! A blog can actually help improve your SEO! It is long believed that search engines now take into account blogs when ranking websites. If a company or individual has a blog, it will look favorable and help improve their SEO. You must create consistent, useful and interesting content on a regular basis — consider creating a couple of blog posts per month as a minimum.
Furthermore, you must try and share your blog posts on social media and try to solicit user engagement such as in the comments section. Interact with your readers — reply to their comments and keep your blog active and interesting. A photography blog should be simple — you can write about your equipment, techniques, or even your adventures.
Many people fail to improve their SEO as they neglect the basics — there are several simple steps you can take to improve the organic SEO of your website that can make a huge difference straight away. If you have basic web development knowledge then you should have some idea of these steps already, but if not then fear not — we can talk you through them! Metadata is essential data that search engines read to help categorize and index your website. Especially as photographers, by adding multimedia you make your site more visual, enjoyable to navigate and also increase the chances of it being shared on social media.
My homepage has a slideshow, many images with internal links to blogs post, images for testimonials, examples of wedding videos and an Instagram feed. Outbound links to relevant and related pages help Google to figure out what your page is about and is also a big ranking factor. As a rule of thumb I would suggest having at least 1 outbound link per page. This is a super difficult one for us photographers as we obviously want to show off all our amazingly beautiful photos!
The good news is that we are only completing with other photographers trying to do the same thing so if your site loads a fraction of a second faster than theirs, you are one step closer to page 1 than they are. This results in more potential customers checking out your work! In the world of SEO they say content is king. The bounce rate is used by Google to gauge a websites quality and relevancy. So in a nutshell, this is how bounce rate works: for example, if a customer comes to your website and leaves quickly without navigating around then you will have a high bounce rate — which is bad!
If a customer comes to your site and spends time reading your content, navigating around looking at images and watching a slideshow, then you will have a low bounce rate — which is awesome! Thanks so much for reading this post about getting the SEO right for your website.
Now that you know how to get the foundation of your website right, the next step is to get the off-page SEO for your website right. I hope you found this post useful and the information within it helps you climb the Google ladder! Here are the results…. My 3 step journey To Page 1 Of Google! Step 1: A spanking new website After taking a long hard look at my old website, I decided it was time to give it the flick and build a new site from scratch. Step 2: Doing keyword research So before you start adding or changing any content on your website you need to do some research and choose the keywords that you want your website to rank for.
Decide how many pages you want your website to have. Prepare your folio of images and get them web ready. You should NOT be overly concerned about having an exact match domain, or using really long URLs to stuff in keywords. Your URL should be an indicator of the content that is included on the page. For example, if you have a gallery of wedding images, the URL might be example. We recommend keeping the URL as short as possible, using the main target keywords for the page when it makes sense. Speaking of natural text, Google and other major search engines are becoming increasingly aware of semantic keywords.
Semantic keywords are words that would naturally be expected to appear alongside your main keyword. Google looks for these associations to ensure quality. You would probably question their legitimacy. Would you believe that education was a priority? If your site is about weddings photography, Google probably also expects to see words like: marriage, dress, rings, cake, bride, groom, reception, dancing, ceremony, church, and flowers.
- SEO for Photographers.
- Revenge of the Pendle Witches.
- SEO for Photographers: Tips for Photography Websites and Blogs.
When writing the words for your website, you should always write naturally in a way that accurately describes what you do. When you know the best keywords for your site, you can be intentional about finding ways to use them naturally. SERP Emulator. One of the most common reasons that photographers have slow websites is that their photos are too large! In fact, kb is an even better goal. Here is a video where I discuss some of the factors that can help you determine the proper pixel dimensions for your images, along with some options for compressing your images before uploading!
In an ideal world, each photo on your site would have a unique name that gives an idea what is contained in the photo. Because of this, I recommend exporting from Lightroom with a unique name sequence for each session. If you wanted to break it up a little, you could do 2 or 3 exports from an event, based on location. File name is certainly considered, but the overall importance as a ranking factor is likely very small. In other words, the payoff for spending HOURS renaming every file individually is probably not going to be as high as the payoff for writing good alt text for every image. If someone is using a screen reader or has images disabled in the browser, the alt text will be read or displayed instead.
The easiest way to understand what should go in your alt text is to think about how you would describe the image to a blind friend in as few words as possible. Alt text is an excellent place to include semantic keywords. Focus on describing the images accurately more than including specific keywords. If you can get your main keyword into at least one or two images naturally do it!
Avoid keyword stuffing or using the same alt text for every image on the page. Keep in mind that alt text is also used when the image is shared on Pinterest and in Google image search! If this is something you are interested in a great way to get high quality backlinks , you should also think about using alt text in a way that might attract publishers. You can get some inspiration by looking at past roundups! It is important to understand which field is affecting the alt text so that you can fill it out on properly. Keep in mind that these fields are often not utilized by your theme or builder, even though they exist.
For example, if you are using WordPress, you can fill out a title and caption for every image. However, if your theme settings do not display the title or caption, they are usually not included in the HTML, and therefore they are completely useless to Google. If you are going to take the time to write titles and captions, be sure they are displaying on your site, or at least in the HTML!
They also consider text directly adjacent to the image because it is usually referencing the contents of the image , the page title where the image resides, links to the image, and even shares of the image like on Pinterest. A blog allows you to generate fresh content on a regular basis, and it also allows you to target long tail keywords and grow your total search traffic! In this video, I walk you through how to get the important green lights in Yoast! A common SEO mistake I see photographers making is adding their main keyword to the title of every single blog post.
This video will help you come up with a structure for your blog post titles that works every time! Yoast Plugin for WordPress. Yoast for non-WordPress users. Focus On Blogging A free course by yours truly! The map results utilize a very different algorithm than the normal organic results. While many elements are the same, there are also a new set of elements that are critical if you want to be one of the first few results on the map!
Although that sounds nice too. Every time that you list your business name, your address, or your phone number online, it needs to be exactly the same.
Better SEO: Finding Keywords for Your Photography Website
This will allow the crawlers to recognize all of the places where you show up online. For photographers, it is very common that your business address may also be your home address. Sometimes you may not want that being used online to reference your business. While I can totally understand this concern, I can also tell you that if you want to compete in local searches, it is very important to have a physical address that can be verified by Google in the area that you are trying to rank.
In fact, I even believe that it is important that you make that address visible, and use it across all of your citations.
SEO Tips for Photographers
The more points of reference that Google can use to verify your address, the more trust they will have in your site. Just like social media, local citations are also a great way for you to dominate the SERPs for your business name. Some local citation sites also allow reviews, which will allow you to be more visible when people are doing research to decide whether they are going to hire you. They need to look at the internet for signals that you have a solid reputation. Reviews are a big part of that. Search engines also consider things like the diversity of reviews and the review velocity the rate at which you require new reviews.
Getting reviews on a regular basis should be a regular part of your marketing workflow. Your potential clients are probably also searching for reviews of your business before they hire you.
Today, people search online for everything before making purchasing decisions. You want to make sure you are shining during this critical decision-making moment! It can get some clues about these things from social media! The difference in social signals from a large brand and a small local business is significant, and Google understands that difference.
That being said, there are some markets where social may be more important than others, and there are certainly some great opportunities to use social media to improve your visibility in search engines! One of the most important things you can do is to optimize your social media profiles to be consistent with your SEO efforts.
When your profiles are set up correctly, it will strengthen your brand, and allow you to totally dominate the SERPs for your name and business name! You can install social sharing tools on your website to increase the chances of your brand being mentioned and shared on social media. However, unless you are photographing something that the general public would be interested in seeing like popular themed sessions or a large charity event it is hard to get people to share the average client post on social media.
You can use a tool like Buzzsumo to look at the most popular content of other photographers. Use a photographer that you know gets great shares on social media as inspiration for the type of content that is performing well! Facebook Page Plugin. Instagram Feed WordPress Plugin. Getting featured on popular and relevant blogs is one of the most important things you can do to demonstrate your authority as a photographer. There is a VERY high correlation between first page rankings and being featured in a handful of the most popular wedding blogs.
We have a blog post in the queue that talks more about this process, but for right now we have an awesome list of wedding blogs that accept submissions, ranked by domain authority. There are also several articles at the bottom of the spreadsheet with tips on how to get featured. No matter what kind of photographer you are, you have a unique advantage when it comes to link building!
Websites owners are already accustomed to linking to photographers to credit their photos. In many cases, directories are completely worthless for SEO. Fearless Photographers Wedding. Added section on writing titles for your blog post. More blogging content coming soon! Last Updated On: Aug 12, pm. Suggestions: c orey fuelyourphotos.
Table Of Contents. Part I: Foundation. Do you ever feel like your business would thrive if you could just get in front of more potential clients? For photographers, SEO is one of the most valuable opportunities for getting more traffic to your website. Traffic that is consistent every month and generates reliable inquiries! However, SEO can get really confusing, really quickly. Our goal with this guide is to make it easy for you to optimize your photography website for search engines. How to use this guide. One Quick Note.
Here are two ways to get help: 1.
Amazing SEO tips for Photographers (6 Must Know Tips)
Click the button below to submit your details to get a FREE website review. Get A Free Site Review! Chapter 1. What are search engines and how to I optimize for them? And even though this video is a little old, it is a classic and still very relevant:. Once your site is indexed, it can be considered for ranking! If you want to rank among the best, you need to actually be the best. Here are just a few questions you can ask to determine whether your site is the best result: Is my site 10x better than the sites that currently rank on the first page for my keywords?
Does it answer their question fully so that they no longer need to visit any other websites? Is it exceedingly clear what my site is about? Could you tell within a few seconds of landing on the page? Is my site easy to navigate on all devices? Is the critical information available in a few clicks or less? Does my site portray me as an authority in my industry? Would visitors trust the information they find on my site? Essential Tools:. Essential Reading:. Chapter 2. Setting the stage for success.
Squarespace is beautiful because it is simple.
SEO For Photographers
For themes, check out: Divi ProPhoto6 Flothemes. Here is the summary: Your blog should be in a sub-directory of your site on the same domain with any other content. Here are the basics: Choose ONE version of your domain, and stick with it from now on. There is absolutely no difference from an SEO perspective. I chose the www version for my domains, mostly because I think people tend to use it when linking and because Google, Facebook, Wikipedia, and other giants use the www. Use this version consistently on your social media, local citations, and when asking others for links to your site.
Navigate to each version in your browser to make sure they are both accessible. Set your preferred domain version in Google Search Console. Further Reading: Canonicalization Moz. You can use Google Search Console to make sure Google is not being blocked! Here are some tools you can use to diagnose your website! Chapter 3. What words do people type into Google to find you? Keyword research is a fundamental part of SEO.
If you are optimizing for the wrong keywords, you may be completely wasting your time. To start your seed list, ask yourself three questions: What do I do? What do you call a person who does that?