It definitely helps me stand out and I feel it adds to my credibility. It also offers a great addition to my CV, so I can stand out against other candidates. Understanding how people think, behave and the psychology behind marketing has always interested me and as a young, year-old marketer, CIM allows me to open up doors for my future. Sean Higgins, Marketing Student.
Through studying with CIM, I definitely feel more credible and employable. I am skilled to work on a more strategic level and in turn people look at me in a different way. Giovanni Pillitteri, Brand Manager.
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If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form. We will be in touch within five working days. CIM Qualifications. Foundation Certificate Level 3 Find out more. Certificate Level 4 Find out more. Diploma Level 6 Find out more. Extensions of the four P's include "people", "process", and "physical evidence" and are often applied in the case of services marketing  Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing:.
A firm's marketing environment consists of three main areas, which are:. A firm's marketing macro-environment consists of a variety of external factors that manifest on a large or macro scale. These are typically economic, social, political or technological phenomena. Within a PESTLE analysis , a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators such as economic growth, inflation , unemployment , etc. A firm's micro-environment comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company.
By contrast to the macro-environment, an organization holds a greater degree of control over these factors. A firms internal environment consists of factors inside of the actual company. These are factors controlled by the firm and they affect the relationship that a firm has with its customers.
These include factors such as:. Marketing research is a systematic process of analyzing data which involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. A distinction should be made between marketing research and market research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment.
In contrast, marketing research relates to all research conducted within marketing. Market research is a subset of marketing research. Marketing researchers use statistical methods such as quantitative research , qualitative research , hypothesis tests , Chi-square tests , linear regression , correlation coefficients , frequency distributions , Poisson and binomial distributions , etc. Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects.
Market segmentation is conducted for two main purposes, including:. A firm only possesses a certain amount of resources. Accordingly, it must make choices and appreciate the related costs in servicing specific groups of consumers. Moreover, with more diversity in the tastes of modern consumers, firms are noting the benefit of servicing a multiplicity of new markets.
Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The elements of DAMP are:. The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are:. Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from the competitor's products.
A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to suit meld with the product's perception among consumers, and its position among competitors' offering.
Marketing communications is an audience-centered activity designed to engage audiences and promote responses. It is defined by actions a firm takes to communicate with end-users, consumers, and external parties. Oral presentation given by a salesperson who approaches individuals or a group of potential customers:. An example is coupons or a sale. People are given an incentive to buy, but this does not build customer loyalty or encourage future repeat buys. A major drawback of sales promotion is that it is easily copied by competition.
It cannot be used as a sustainable source of differentiation. Organizations undertake PR in order to assure consumers, and to forestall negative perceptions towards it. Publicity involves attaining space in media, without having to pay directly for such coverage. As an example, an organization may have the launch of a new product covered by a newspaper or TV news segment.
This benefits the firm in question since it is making consumers aware of its product, without necessarily paying a newspaper or television station to cover the event. Advertising occurs when a firm directly pays a media channel to publicize its product.
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Common examples of this include TV and radio adverts, billboards, branding, sponsorship, etc. Marketing communications mix is used to reach, engage, provoke audience-centered conversations. The last main component of MC mix is Media, which corresponds to the channel used to send the message. Media is divided into 3 categories, and these are media by 1 Form, 2 Source and 3 Functionality. The area of marketing planning involves forging a plan for a firm's marketing activities.
A marketing plan can also pertain to a specific product, as well as to an organisation's overall marketing strategy. Generally speaking, an organisation's marketing planning process is derived from its overall business strategy. As stated previously, the senior management of a firm would formulate a general business strategy for a firm.
However, this general business strategy would be interpreted and implemented in different contexts throughout the firm. Corporate marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. The SBU would embrace the corporate strategy, and attune it to its own particular industry. For instance, an SBU may partake in the sports goods industry. It thus would ascertain how it would attain additional sales of sports goods, in order to satisfy the overall business strategy.
The functional level relates to departments within the SBUs, such as marketing, finance, HR, production, etc. The functional level would adopt the SBU's strategy and determine how to accomplish the SBU's own objectives in its market. To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims.
The product life cycle PLC is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time.
The PLC is based on a few key assumptions, including:. In this stage, a product is launched onto the market. More entrants enter into the market, to reap the apparent high profits that the industry is producing. A product's sales start to level off, and an increasing number of entrants to a market produce price falls for the product.
Firms may use sales promotions to raise sales. Demand for a good begins to taper off, and the firm may opt to discontinue manufacture of the product. Many companies today have a customer focus or market orientation. This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions.
No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer.
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It aims to help rebuild public confidence in banks and bankers by developing and embedding high ethical, professional and technical standards. The Chartered Banker Institute provides a wide range of qualifications for banking and financial services, and is the only professional body authorised by the UK Privy Council to award the prestigious Chartered Banker designation to qualified.
It specialises primarily in Business and Information Technology. Kensington College of Business is a registered centre with the University of London and the University of Wales to deliver the programs and receive validations from the respective universities. QwameGaby is the stage name of Gabriel Kwame, a Ghanaian gospel singer and early proponent of the Ghanaian "Gospel" genre. He is employed by Tigo, a mobile network. Tigo Gha. Arden University is a private, for-profit university in the United Kingdom.
It offers a variety of undergraduate and post-graduate programmes with both blended and online distance learning delivery options. Its head office is in Coventry with study centres in Birmingham, Manchester, and London. Originally established as Resource Development International RDI in , it was later bought by Capella Education and awarded university status by the British government in Since August it has been owned by Global University Systems. RDI originally provided distance learning programmes for commercial and industrial clients and established several subsidiary operations in the USA, Europe, Africa, and the Far East.
By , it had closed most of its foreign subsidiaries and had expanded to include distance learning degrees validated by several UK uni. She pioneered professional selling and sales management curricula for postgraduates, undergraduates and work-based learners at University of Portsmouth Business School. Her early career included business development roles in the IT industry, and consultancy. She was a consultant at Cranf. Marketing is the study and management of exchange relationships.
With its focus on the customer, marketing is one of the premier components of business management. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction". Bonfield graduated from Loughborough University with an engineering degree. Aneta Bogdan is a Romanian branding, corporate identity and marketing consultant.
She is co-founder and managing partner of brand and design company Brandient, which operates from Bucharest and Singapore. She is considered a pioneer in the branding discipline in Romania and was included in the top "Most Powerful Business Women in Romania" in She was the advisor for the rebranding of several nation brands, such as sports organisations Romanian Olympic and Sports Committee, Romanian Rugby Federation, media organisations National Romanian Television and Radiocom, and the Romanian national bank CEC Bank, as well as for the creation of the Team Romania brand and the first visual identity for the Romania National Football Team.
The main campus is located in Accra. UPSA is the first university in Ghana to provide both academic and business professional education. It was subsequently established as a tertiary institution with a mandate to provide tertiary and professional education in Accountancy, Management and other related areas of study by t. A Chartered professional is a person who has gained a specific level of skill or competence in a particular field of work, which has been recognised by the award of a formal credential by a relevant professional organization.
Common in Britain, it is also used in Ireland, the United States and the Commonwealth, and has been adopted by organizations around the world. Chartered status originates from Royal Charters issued to professional bodies in the UK by the British Monarch, although such is the prestige and credibility of a chartered designation that some non-UK organisations have taken to issuing chartered designations without Royal or Parliamentary approval.
In the UK, chartered titles may still only be awarded by institutions that have been incorporated under Royal Charter, with the permission of the Privy Council. The National Science and Maths Quiz is an annual science and mathematics based national level quiz competition for senior high schools in Ghana.
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It has been produced by Primetime Limited, an advertising and public relations agency with an interest in education, since The schools and students look forward to it. The National Science and Maths Quiz is the longest running educational programme on a Ghanaian television. History The idea for the production o. The program covers a broad range of topics relating to investment management, financial analysis, quantitative analysis, equities, fixed income and derivatives, and provides a generalist knowledge of other areas of finance.
A candidate who successfully completes the program and meets other professional requirements is awarded the "CFA charter" and becomes a "CFA charterholder".
As of October , there are approximately , charterholders around the world in more than countries. He was educated at Trinity College, Cambridge.
Following primary school, he went up to study at Trinity College, Cambridge, after being awarded an Open Scholarship. He maintained close ties to the University of Cambridge all his life and was major benefactor to the Cambridge Judge Business School, which is named in his honour.
Marketing communications MC, marcom s , marcomm s uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.
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Successful branding involves targeting audiences who appreciate the organization's marketing program. Advertising is a small but important part of marketing communications; t. Early clients included Fujitsu and eGain. He created The Marketing Practice after being unable to find one agency that offered a fully integrated B2B marketing solution. Work and results The Marketing Practice bases its commercial results focus on integrating all marketing disciplines in one place.
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Previous achievements include generatin. Bschleg Bodo B. Biography Schlegelmilch obtained his bachelor's degree at the University of Applied Sciences in Cologne, his master's degree, Ph. After the reorganization, he became the first former Minister of the party to contest and won as the Regional Chairman of the NDC in the Greater Accra Region from to Paolo Buoni is a British Italian renewable energy advocate and marketer.
His main achievements are related to promoting best practice in renewable energy for over 3 decades through training courses and conferences and to highlight the importance of training and the lack of technicians working in the renewable energy field. After graduating, Paolo Buoni used the management and marketing skills acquired to work for blue-chip business.
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Structure Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
Marketing management often conduct market research and marketin. List of organisations in the United Kingdom with a royal charter is an incomplete list of organisations based in the United Kingdom that have received a royal charter from an English, Scottish, or British monarch. There are over bodies which have a UK Royal Charter. This may not be the same as the year the organisation was founded. Organisations may also have charters renewed or regranted, so multiple dates may be shown.
He won the seat with 5, votes out of the 9, valid votes cast generating He then went to Chartered Institute of Marketing and graduated in Established in , it provides bachelor's and master's degrees of Nottingham Trent University, Staffordshire University and the University of London International Programmes.
It is situated on the Western Campus of the University of Leeds, located 1 mile 1. Bernard Koku Avle also known as Bernardino Koku Avle born 20 May is a Ghanaian media personality, broadcast journalist, public speaker. He also moderates and facilitates local and international conferences occasionally. He then got admission into the University of Ghana, Legon where he obtained a Bachelors of Arts in Economics with distinction.